The Liechtenstein headquartered private bank, VP Bank has appointed a new Chief Executive Officer for its Singapore operations. The new man makes a short trip around the corner from a rival European bank in Singapore.
Bruno Morel joins VP Bank from French banking group CIC, where he was Head of Private Banking and Executive Vice President in Singapore since April 2013.
Prior to that, Morel (pictured) was Head of Treasury and Structured Products - Asia at ABN Amro also in Singapore. A spokesperson for VP Bank confirmed Morel’s appointment to finews.ch in Zurich yesterday.
In a recent interview with finews.asia Andrew Tjia, Head of Private Banking at VP Bank, said he feels confident that the firms tailored offering, combined with its Asia-centric business model, are key differentiators in targeting High-Net-Worth-Individual clients in Asia.
As an international private bank and a specialist in asset management services in Switzerland and in Asia’s major hubs, being positioned as a boutique bank with top-notch solutions and services has been key to VP Bank’s success.
