Huize’s Poni Secures MAS Licence
Huize Holding Limited, through its international brand Poni Insurtech, has won a coveted licence from the Monetary Authority of Singapore, cementing its dual-hub strategy across Singapore and Hong Kong to scale tech-enabled advisory across ASEAN.
Poni Financial Advisory, an entity under Huize’s Poni Insurtech, has been licensed as a Financial Adviser and Exempt Insurance Broker in Singapore, according to a media release n Wednesday.
The approval from the Monetary Authority of Singapore (MAS) underscores Huize’s growing ASEAN footprint and positions Singapore as a key hub alongside Hong Kong in the group’s regional strategy.
Insurtech Meets Advisory
Poni’s model blends licensed advisory with cutting-edge infrastructure such as cloud APIs, AI-assisted consultation, and claims automation.
This combination removes friction from onboarding to servicing, enabling insurers, independent advisers, platforms, and partners to scale compliant digital distribution while keeping the customer journey seamless.
Leadership with Proven Acumen
«Securing the MAS licence is a pivotal step in our international expansion,» said Ron Tam, International CEO at Poni Insurtech and Co-CFO at Huize Holding Limited.
«With Singapore and Hong Kong as twin hubs, we are positioned to serve sophisticated clients across the region with trusted advice and technology at scale,» he added.
Cassandra Wee, Managing Director (Singapore) at Poni Insurtech and CEO of Poni Financial Advisory, highlighted the city-state’s role as a regional engine: «Our Singapore platform blends licensed advisory with Poni’s proven insurtech stack, enabling partners to deliver better protection and wealth solutions. Singapore and Hong Kong’s product depth, regulatory clarity, and advisor density make them ideal launchpads for scalable advisory.»
Anchored in Dual Hubs
Effective from 10 July 2025, the licence enables Poni to drive growth from its dual hubs in Singapore and Hong Kong, supported by operations in Vietnam.
With a leadership team combining capital-markets expertise and distribution know-how, the group aims to build sustainable scale, deepen ecosystem ties, and accelerate the delivery of embedded, customer-first insurance solutions across Asia.
