A former HSBC banker has joined Hong Leong to lead its wealth management business.
Jeffrey Yap has joined Malaysia-headquartered Hong Leong Bank as its regional head of wealth management, according to a LinkedIn post, overseeing the group’s wealth and private banking business.
In the role, he will look to implement a comprehensive wealth continuum strategy, accelerate digital transformation, develop innovative investment solutions and advisory services, build a platform that leverages the bank's Asian network and foster a culture of excellence and innovation in wealth advisory.
Yap has more than two decades of experience, most recently as HSBC’s head of investment and wealth solutions, Southeast Asia, global private banking and wealth.
«With Hong Leong Bank's strong foundation in Malaysian banking and its ambitious regional growth plans, we are well-positioned to become a leading wealth management player in Asia,» he commented.
