Singapore-headquartered Endowus has launched its full-service wealth management platform in Hong Kong.

Endowus has launched its full-service wealth management platform in Hong Kong, according to a statement. The digital wealth firm will seek to bring its model of only charging fees and no commissions to the city. Overall, the group has $5 billion in assets under management. 

«With every new product launch, Endowus will continue to champion its fee-only, non-commission-based model for wealth management services,» said Endowus head of Hong Kong Steffanie Yuen. «The firm does not receive any sales commissions and provides an industry-first 100 percent cashback on trailer commissions to its clients.» 

Discretionary Portfolio Management

Available from May 2024, Endowus will also launch its «Flagship Portfolios» which are discretionary portfolios managed by a 12-person regional team.

«The new Flagship Portfolios are designed to be a one-stop solution for clients seeking diversified and optimized risk-adjusted returns,» the firm said, highlighting building blocks of mutual funds from leading asset managers like Amundi, BlackRock, Dimensional Fund Advisors and PIMCO.

Alts on App

In addition, Endowus will also introduce an enhanced app experience with new private markets and hedge fund opportunities. Professional investors in Hong Kong will have access to investments, including semi-liquid and liquid private equity or private credit funds and hedge funds at lower minimums, via its app. The offering includes products managed by the likes of Millennium, Point72, Balyasny, Carlyle, EQT, KKR and Partners Group. 

«Our full-service launch in Hong Kong is a testament to Endowus' commitment to meeting the sophisticated needs of Hong Kong investors through continuous innovation,» said co-founder and CEO Gregory Van. «Through our proprietary investment technology, we are not only able to enhance the digital wealth management experience, but also democratize access to investment opportunities that were previously out of reach for many.»