Whisky as an investment has grown over recent years in Asia. Some investors never see or touch a bottle but they know the law of supply and demand.
The recent Bonhams online «The Macallan Whisky Sale» achieved an impressive 100 percent sell rate by both lot and value.
The sale, mounted by Bonhams in Hong Kong, saw every lot sold - many for well above their pre-sale estimates.
The top lot was a bottle of Macallan Vertical 1954-1986, which realised 673,750 Hong Kong dollars whilst the Macallan Selected Reserve 1964 52 year-old achieved 104,125 Hong Kong dollars, against an estimate of 75,000 to 95,000 Hong Kong dollars.
«The overwhelming success of this sale proves that the demand for both whisky and online bidding continues to soar. A 100% sell-through rate is an increasingly rare feat, and we were delighted to be able to find buyers for every lot, some of which are considered amongst Macallan's finest creations,» said Daniel Lam, a specialist in Bonhams Hong Kong Wine and Whisky department.
Increasing Asian Interest
finews.asia recently spoke with Ben Morley, Chief Operating Officer at The Whisky Corporation, who said his firm had seen the investment market go from strength to strength and all indications are that it will continue to do so, especially with more and more people looking at alternatives and increasingly concentrating their efforts on whisky.
