One moment, I need to correct: I didn’t take that decision about sponsorship alone. In 2009, after the financial crisis, we faced the question how we could generate a new sense of public acceptance for the UBS brand.
«Julius Baer is the top dog in Formula E. This makes it difficult for other banks»
We mulled many plans. Formula 1 was the most efficient way to reach a maximum number of potential customers with our message globally. Now, the brand UBS is very strong again. Whether you now still need the sponsoring is up for debate.
It is being said that UBS would like to get a foot into Formula E. A good alternative you think?
In sponsoring, you always have to weigh up costs and benefits. I don’t have the figures available and thus can’t judge. But as a whole, it seems that Julius Baer private bank has taken the role as top dog at those race events, which makes it difficult for other banks.
- << Back
- Page 2 of 2
