Which watch brands are particularly favored by Swiss finance professionals? Insights are provided by the reader survey conducted by finews.com.

In the local context, the mechanical wristwatch has established itself as the only jewelry piece for men that is considered acceptable in a professional setting, alongside cufflinks.

Especially within the financial sector, these technological masterpieces are ubiquitous.

Over 2,000 Participants

So, which brands are particularly favored by finance professionals?

The reader survey conducted by finews.com provides clarity. In May, over 2,000 readers participated in the survey.

Most Popular Brands

Nineteen percent of respondents indicated that they plan to purchase a watch within the next twelve months.

We also asked the community which watch brands they currently are considering, with multiple responses allowed. The ranking of the top ten most popular brands is as follows:

  1. Rolex (43.5 percent)
  2. IWC (37.2 percent)
  3. Patek Philippe (26.6 percent)
  4. Omega (23.5 percent)
  5. Audemars Piguet (23.1 percent)
  6. Breitling (20.3 percent)
  7. Jaeger-LeCoultre (16.1 percent)
  8. Cartier (12.8 percent)
  9. Swatch (11.4 percent)
  10. Blancpain (10.0 percent)