During the holiday season, countless Swiss professionals head to the mountains for their dose of winter sports. This year, snow conditions are favorable, and domestic ski resorts have become the go-to destinations for Switzerland’s financial elite.
Swiss nationals are predominantly spending their winter holidays mainly in their own country during this season. Premium ski resorts such as St. Moritz, Zermatt, and Davos are the top choices for those in Switzerland’s financial sector.
This conclusion comes from an exclusive analysis by the ski comparison platform CheckYeti for finews.asia.
Price Is Less Of A Concern
CheckYeti is the leading booking and comparison platform for vacation activities in Europe. «Swiss people prefer to spend their ski holidays in their home country, and the price is less of a concern,» says Yeti CEO Jakob Keller.
Austria also remains a popular destination for Swiss winter sports enthusiasts this season, with strong demand in Zell am See and St. Anton.
More Bookings During Holiday Season
However, the shift away from Austria as the top winter sports destination is, according to Reich, also linked to pricing policies. «Austrian ski schools in renowned and international ski resorts have already aligned their pricing with Swiss standards,» he notes.
The majority of ski lesson bookings (around 64 percent) occur during the holiday season, while another 23% are made for lessons during the winter vacation in February.
