The insurer is creating the new role as part of its focus on reorienting strategic priorities and to provide innovative experiences and propositions to customers.
AIA Singapore has appointed Irma Hadikusuma as chief product proposition officer (CPPO), effective 1 September 2021, the firm announced on Thursday.
Hadikusuma will lead the newly set up product proposition team will provide its strategic direction. The insurer said the new role was an essential part of its transformation into an «Organisation of the Future» and digital-first life insurer. She reports to Wong Sze Keed, chief executive officer of AIA Singapore.
Hadikusuma joined AIA Singapore in 2013 as head of customer segment management, and oversaw the development, management and implementation of products as well as Investment Linked Policy (ILP) funds in Singapore as head of product, funds development and implementation. Most recently, she was regional business development director.
