Credit Suisse has formally announced the new head of Wealth Management Thailand. Based in Bangkok she will lead the team of investment planners and report to Christian Senn.
The Swiss bank first set up a wealth management team in Thailand in May this year through its local securities entity Credit Suisse Securities (Thailand), offering wealthy individuals and families access to a comprehensive international investment and wealth management platform via its regional Private Banking hub in Singapore.
Respected Thai Wealth Management Veteran
The local team of Investment Planners have extensive experience in international investment and wealth management with both local and global financial institutions, and are supported and complemented by more than 200 solutions and products specialists in Singapore.
finews.asia reported earlier this year that Thippa Praneeprachachon was joining Credit Suisse from EFG Bank Singapore, where she was the Senior Client Relationship Officer for more than 10 years, in charge of a team of relationship managers and a portfolio of clients. In this role, she was also responsible for setting up the bank’s local investment advisory operations in Thailand.
Two Key Client Segments
Prior to EFG, Thippa was the Head of Private Wealth Management at Deutsche Bank’s Bangkok Branch. She also worked at Citi Private Bank for 16 years in Bangkok and New York, in senior roles in private banking, as well as in treasury and investment advisory.
Credit Suisse’s new wealth management set up in Thailand targets two key client segments: high-net-worth individuals with more than $2 million in assets under management (AUM), and ultra-high-net-worth individuals with $50 million in AUM or $250 million in net wealth, who are mostly first or second generation entrepreneurs with family-owned businesses.
Thippa will report to Christian Senn, Market Group Head Thailand, Private Banking Asia Pacific.
