Funds management firm, Legg Mason, has appointed a new Head of Marketing in Australia and New Zealand.
The new Head of Marketing, Felicity Nicholson, will be responsible for the strategic marketing and communications programs for Legg Mason and its affiliates across Australia and New Zealand. She will be reporting to Managing Director Andy Sowerby.
Nicholson joins American Legg Mason from Hastings Asset Management where she was hired in 2013 as Head of Marketing to lead the strategic and operational marketing for the firm. There she was responsible for brand management as well as developing and executing the global marketing and communications strategy.
Deep Understanding of the Industry
Prior to that role she worked at MLC as Head of Marketing – platforms and investments, and advice (both retail and institutional) which gave her a deep understanding of the industry.
Nicholson’s early career focused on marketing of direct consumer brands and intermediated retail financial services brands including CFS, Suncorp, and Skandia.
Nine Separate Active Funds
Legg Mason’s business model involves nine separate active funds management firms encompassing the full range of asset classes and styles. Total assets under management were $710.4 billion as at the end of December 2017
finews.asia reported last year on the appointment of Sowerby to take up the role of Managing Director Legg Mason Australia
