Lion Global Investors is the first fund house to collaborate with Saxo to offer its funds through a bespoke version of SaxoInvestor.
OCBC subsidiary Lion Global Investors (LGI) has collaborated with Saxo Markets to launch the Saxo LGIDirect platform, the two firms announced in a joint statement on Tuesday.
The platform is a bespoke version of the Saxo Investor platform, and allows investors to directly access LGI funds and single securities offered by Saxo. With Saxo LGIDirect, investors can expect a speedier sign-up process and low fees – its funds on the platform will not have sales charges or platform fees.
The collaboration allows LGI to build and expand its online presence, while catering to changing client needs, Gerard Lee, CEO of LGI, said in the statement.
Partnerships as the Way Forward
Saxo LGIDirect is Saxo's first asset manager partnership in the region. The firm's Asia Pacific CEO, Adam Reynolds, said tapping into the strengths of partners in the ecosystem can bring about win-win outcomes both for the industry and for consumers.
«The trading and investment industry is changing, and with technology as well as strong win-win partnerships, it is possible to reduce costs and complexity, lowering these high distribution charges. We can then transfer cost savings and deliver better client experience for investors,» Reynolds said in emailed comments to finews.asia.
«We are committed to helping self-directed investors access a wider range of products including funds, and we are open to working with partners who share the same vision as us, which is to make trading and investment more accessible and affordable,» Reynolds added.
