Julius Baer-backed and Swiss crypto bank Seba has a new CEO for its APAC division.
Swiss-based SEBA Bank, with a substantial presence in Singapore, appointed Amy Yu as CEO of its APAC division, according to a media release Tuesday. She will initially be located in Singapore. To cater for the group’s expansion plans in Asia Pacific, crypto bank Seba also recently opened a Hong Kong office for its Hong Kong subsidiary.
Yu has over 15 years of experience in financial services spanning capital markets, trading ecosystems and liquidity provision. She previously played an instrumental role in regional and institutional growth strategies for market leaders in the crypto industry, a global derivatives exchange and prime broker.
Prior to her move into the digital assets space, she supported the development of J.P. Morgan’s Prime Services in the APAC market.
Recent Partnership
Amy Yu replaces Sam Lin who joined the firm in July 2021, as finews.asia reported.
Seba Bank has also recently partnered with Hashkey, a regional leader in digital asset management and blockchain solutions, to accelerate the institutional adoption of digital assets in APAC and globally
Highest Adoption Rates of Cryptocurrency
The APAC market has one of the world's highest adoption rates of cryptocurrency, with Singapore and Hong Kong being the regional hubs for such technology and initiatives.
The Swiss bank was founded in 2018 and is headquartered in Zug. Seba is licensed by Finma, the Swiss banking regulator and «currently exploring additional licensing» in both Singapore and Hong Kong, according to Yu.
