StanChart Launches Campaign Targeting Affluent Clients
London-headquartered Standard Chartered has launched a new global marketing campaign to target affluent clients in its key markets, primarily in Asia.
Standard Chartered has launched a global wealth campaign aimed at the affluent segment entitled «Now’s your time for wealth», according to a statement. This is part of broader efforts to achieve its goal of attracting $200 billion in affluent net new money by 2029 and double-digit compound annual growth rate in wealth solutions income.
In partnership with Publicis Groupe Hong Kong and Singapore, the campaign will focus on the bank’s capabilities including its global network, client continuum and expertise in wealth solutions. It will be featured in various forms of advertising across seven key markets – Singapore, Hong Kong, Mainland China, Korea, Taiwan, UAE and India.
«The campaign delivers a compelling message: The cost of waiting could mean falling short of one’s wealth ambitions,» Standard Chartered said. «The campaign creatively calls out the Bank’s differentiators and capabilities that support affluent clients, such as global Chinese, global Indian, entrepreneurs and sophisticated investors, to grow, protect and pass on their wealth.»
