The two industry stalwarts will lend their expertise and further strengthen the firm's position in the wholesale business, particularly in Southeast Asia.

Asset management and financial services firm Natixis Investment Managers has announced two senior hires in wholesale and distribution marketing roles to be based in Singapore, the firm announced in a statement on Thursday.

Diane Poon will take on the newly created role of head of wholesale, Southeast Asia ex-Singapore. She will be responsible for expanding the firm's wholesale business in Southeast Asia and bolster its capabilities and offerings in the wholesale business and drive expansion in these markets. She joins from PIMCO, where she was vice president of its Global Wealth Management team, and previously worked for UBS.

bonnie wan natixis

Bonnie Wan, vice president, Distribution Marketing.

Bonnie Wan, vice president, Distribution Marketing (pictured above) will work with the firm's global marketing teams on marketing campaigns to support the growth of Natixis' wholesale business activities in Southeast Asia.

She brings 12 years of marketing experience in B2B financial services marketing across Asia Pacific, including nine years in asset management, having worked for UBS Asset Management and BNP Paribas Asset Management in Hong Kong and Singapore, Eastspring Investments in Singapore and BlackRock in Hong Kong

Growth Prospects in Southeast Asia

In the statement, the firm noted growth prospects in the region, given the relatively low adoption rate for investment products, as well as a large and young population with a growing middle-income segment in markets like Malaysia and Thailand.

«Over the past three years, we have seen some of our clients, particularly private banks, expanding their businesses in this growing and dynamic region and we intend to continually enhance our offerings and grow in tandem with these clients,» Madeline Ho, executive managing director, head of Wholesale Fund Distribution, Asia Pacific, said about the appointments.

Natixis is the international asset management, investment banking and financial services arm of French Group BPCE. As of end-March, the firm had $960.3 billion in assets under management.