A 27-year financial veteran has been named as the chief executive officer of Julius Baer’s joint venture in Thailand.

SCB Julius Baer – Julius Baer’s Thailand joint venture with Siam Commercial Bank (SCB) – has appointed Peerapong Jirasevijinda as its new CEO, according to a statement.  

Jirasevijinda has over 27 years of financial investment experience. He was previously the CEO of Bangkok Bank-owned BBL Asset Management.

Predecessor

Jirasevijinda succeeds Lalitphat Toranavikrai who will remain as a board member of SCB Julius Baer. Toranavikrai first joined SCB in 2008 and has extensive wealth management experience, previously working with the likes of RBS Coutts and BNP Paribas. 

«I am delighted to have Peerapong lead our business going forward and would like to express my deepest appreciation to Lalitphat who grew our business into the largest foreign private bank in Thailand today,» said Jimmy Lee, Julius Baer’s executive board member and head of Asia as well as SCB-Julius Baer’s board member.

Since 2018

Julius Baer and SCB first signed an agreement to form the Thai joint venture in 2018. The aim was to combine SCB’s brand and experience in Thailand with Julius Baer’s suite of wealth management capabilities and advisory services. 

In 2020, the onshore venture said it was aiming to achieve a market share of 1 trillion Thai baht ($27 billion).