Chinese basketball superstar Yao Ming is known for his outstanding achievements, both on and off the basketball court. Yao was one of the standout players in the NBA for almost ten years and an NBA All-Star five times during the course of his career. He is also known for his humanitarian work and altruism via his Yao Ming Foundation.
Recently Yao has joined the growing ranks of business people utilising crowd funding by pitching for investment in his Yao Family Wines. To support the massive demand from China for his top ranked Cabernet Sauvignon Yao and his business partners are raising funds to upgrade the premises and establish a direct marketing infrastructure.
With the funds raised Yao Family Wines intend to set up a tasting room in Napa and a tasting salon in Shanghai. They will ramp up marketing of the brand and establish a platform across China for direct to client delivery.
They are looking for a modest $3 million and have already garnered just short of 95% of the funds.
