Standard Chartered Bank recently announced a three year extension to their main sponsor agreement with Liverpool Football Club taking the Bank's partnership with the Club through to the end of the 2018/19 season.
Banking campaigns and promotions across Asian markets including Thailand, Korea, Malaysia, Indonesia, Hong Kong Singapore and Brunei demonstrated the power of the sponsorship to engage existing and potential customers and improve brand awareness.
The Bank originally signed up as the Club's main sponsor in July 2010, and the Standard Chartered logo has now appeared on the front of the Reds' shirts for the last five seasons. Following an extension of the partnership in 2013, the sponsorship has now been extended further to run until 30 May 2019. Financial terms of the agreement are confidential.
Over the last five years, Standard Chartered and Liverpool FC have used their partnership to support a number of the Bank's award-winning sustainability and community investment programmes.
Peter Sands, the outgoing Group Chief Executive, Standard Chartered PLC, said: "Liverpool Football Club is a fantastic club and hugely popular across our global footprint. Over the last five years our partnership has allowed us to deepen our engagement with our customers, clients and staff, and has provided valuable support to the charitable initiatives close to our hearts. We are very pleased to be able to continue this collaboration, and look forward to what we can achieve together in the future."
