Sydney based diversified financial services company Spring FG Limited (Spring FG, ASX: SFL) is expanding its financial education offering and digital client recruitment strategies through the acquisition of financial markets publisher and website operator Digifi Group Pty Ltd (Digifi). The acquisition sets its platform for the launch of broad-scale digital delivery of financial advice and wealth management products and services.
Digifi’s websites Sharecafé and Sharescene have more than 70,000 members and attract more than 7,000 unique visitors each day. The acquisition more than doubles the Company’s current online subscribers through its Wealthadviser Financial Education division bringing its online community to in excess of 130,000.
Wealthadviser offers financial education free-of-charge through its regular seminar programs and its publication of more than 60 eBooks on a diverse range of investment, financial planning and tax & accounting subjects and is central to the company’s successful client recruitment and client service strategies.
Spring FG managing director, Mr Keith Cullen, said, “The Digifi sites inform, educate and connect investors through a blend of expert commentary from some of the country’s most recognisable names linked with investment tools, market data and user-generated content so they ideally complement the objectives of our Wealthadviser division”.
