In 2013, after DBS Bank announced its intent to commit SGD10 million over three years to enliven Marina Bay, the bank proceeded to introduce a slew of activities to attract people from all walks of life to the bay. With the burgeoning success of these community initiatives and in response to public demand, DBS will now commit a further SGD 12 million over the next three years to ignite even more possibilities at the bay.
With community programmes such as DBS Movies by the Bay, the DBS Marina Bay Sailing Programme and POSB PAssion Run for Kids, DBS’ initiatives have since attracted more than 60,000 people to the bay. Marina Bay today has been transformed into a bustling and vibrant hub of activity, host to marquee events such as the annual DBS Marina Regatta and the upcoming 28th SEA Games.
Said Karen Ngui, Managing Director and Head of Group Strategic Marketing and Communications at DBS Bank, “Many of us do not realise that the Marina Bay area and where DBS’ headquarters is located today is on land that simply used to be open sea. Marina Bay is an amazing metaphor for how Singapore has transformed within one generation. It represents the Singapore spirit – what we have achieved and what we can achieve together in the future.”
“When we made our commitment to enlivening the Bay in 2013, we set out to bring community programmes to the public that would encourage them to see and experience all the Bay has to offer. It’s been an exciting and invigorating three years, and with our increased SGD 12 million commitment for the next three years, we look forward to sparking more joyful experiences.”
