Swiss private bank Julius Baer took a gamble in becoming the global partner for the new Formula E racing series. No one really knew how the FIA single-seater championship and the world's first fully-electric racing series would fare but in a thrilling final race in London yesterday it looks like the gamble has paid off.
The series started in Asia in Beijing in September 2014 and that race also ended in dramatic fashion with a spectacular crash on the last corner.
For Julius Baer, Formula E with its visionary approach and global reach has been an ideal sponsorship platform as it stands for many contemporary values, such as innovation, sustainability and forward-looking pioneering spirit.
These activities tie in with the efforts of the FIA Formula E Championship to advance the development of electric cars and sustainable mobility.
Formula E also aims to represent a vision for the future of the motor industry, serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars and promoting clean energy and sustainability.
From season two, Formula E will operate as an 'open championship', allowing teams and manufacturers the opportunity to showcase their own electrical energy innovations.
Working to the technical specifications set out by the FIA, teams will focus their efforts on improving and developing powertrains and battery technology, with the aim of this filtering into the everyday electric vehicle market.
There is positive momentum going into the second season it will be interesting to see if Julius Baer again sponsor the series and if more races come to Asia.
