BNP Paribas is partnering simultaneously and at an international level with Facebook, Google, LinkedIn and Twitter.
With four members of the Group Executive Committee involved in the initiative, BNP Paribas is establishing strategic management of its presence on digital media, while opening up to new opportunities for cooperation and innovation in terms of communications, marketing and customer relations.
“BNP Paribas already has more than 500 million digital interactions with its clients per year, making it a leading digital player. The worldwide partnerships signed with each of these four global digital leaders, Facebook, Google, LinkedIn and Twitter, will help us strengthen our relationship with our clients and prospects on these platforms. It will also galvanise our capacity for innovation so we can offer services that are increasingly tailored to meet their needs,” said Jean-Laurent Bonnafé, Director and Chief Executive Officer of BNP Paribas.
The relationship-based model has been revolutionised by mobile devices, which have become the main tool used by banking clients to contact their advisor or manage their accounts. Improving the digital banking experience for clients is therefore a key development priority for BNP Paribas.
The company wants to give them both choice and flexibility of use through the new ways of interacting offered by social networks, new mobile services, simplified processes, and more.
These partnerships actively work toward this goal by reinforcing the cooperation between the bank and the four digital giants. This cooperation relies on a global governance which will be built around a shared roadmap.
Regular meetings between the initiative’s sponsors at these four companies and at the bank will ensure the partnerships run smoothly. These alliances will speed up the bank’s digital transformation, making it possible to work together to analyse and manage new business opportunities.
