Swiss private banking group Julius Baer announced that it has agreed to extend the partnership with FIA Formula E Championship until 2019. Moreover, Formula E announced that starting in 2016-17 an additional race will take place in Hong Kong – an important location in Julius Baer’s second home market Asia.
The FIA Formula E inaugural championship started in Beijing on 13 September 2014 and included 10 races in major cities around the globe including Buenos Aires, Berlin, Monte Carlo and London.
The second Formula E Championship season 2015-16 will start in Beijing on 24 October 2015 with Paris as a new location on the race calendar. In 2016-17, Formula E will also arrive in Hong Kong, an important location for Julius Baer in its second home market Asia.
Established by the International Automobile Federation FIA, the FIA Formula E Championship is the world’s first fully-electric racing series and represents a vision for the future of the motor industry. With its visionary approach and global reach Formula E is an ideal long-term sponsorship platform for Julius Baer.
Boris F.J. Collardi, Chief Executive Officer of Julius Baer, commented on the extension of the partnership: “After the success of the inaugural championship, Julius Baer is very proud to extend its commitment to support the FIA Formula E Championship as the exclusive Global Partner until 2019. Since the beginning of the partnership, Julius Baer and Formula E have shared common values such as innovation, sustainability and pioneering spirit. We look forward to continuing to adhere to these values and to share a vision of a world with more sustainable means of transport.”
Kaven Leung, Deputy Region Head Asia Pacific and CEO North Asia at Julius Baer, added: “It is wonderful to bring the Formula E Championship to Hong Kong in 2016, which really shows the attraction of this international city. Not only does the series’s pioneering spirit meet our business and brand needs in a key market like Hong Kong, it is also an effective platform for us to engage with the communities in which we operate.”
Alejandro Agag, CEO of Formula E, said: “I am delighted that Julius Baer remains the Global Partner of the FIA Formula E Championship until the end of season five in 2019. This long-term partnership highlights Julius Baer’s continuous support and commitment for the series and shows that we share common values of innovation and sustainable mobility.”
