In what looks like a shift into the mass-affluent space, Swiss banking giant UBS has launched a contract-based flat-fee offering for wealth management clients with invested assets of $250,000 and above. 

The service which was previously available only to high net-worth clients, is available via a scalable and efficient model which provides clients who subscribe with access to premium research insights and products.

«We are excited that Taiwan is the first market in which this new wealth management model will be available outside Switzerland, there is huge potential for the growth of the wealth management business here,» said Dennis Chen, Country Head and Head of Wealth Management, UBS Taiwan.

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Zurich headquartered UBS estimates that $630 billion of Taiwan's bankable assets are held by around 650,000 affluent individuals, including small and medium-sized business owners, professionals, and senior executives and managers.

The new UBS Smart Wealth Management offering will be accessible via on-line and social media platforms and will provide clients with up-to-date market information.