Swiss pure play private bank Julius Baer has appointed a new Head of Marketing who will report directly to Chief Executive Boris Collardi. The new head will the bank as a global premium brand.
Based in Zurich Florence Rollet will take over from current Co-Heads of marketing Nicole Chandrashekara and Marco Parroni. Rollet will take up the new role from 26 September 2016.
Rollet (pictured above) joins Julius Baer from American luxury jewelry and specialty retailer Tiffany & Co., where she was Group Vice President EMEA.
Prior to her role with Tiffany Rollet held various senior management positions in the luxury and consumer goods industry, including with the LVMH Group, Coty, and the Reckitt Benckiser Group.
She is also currently a member of the board of directors of Rémy Cointreau.
Julius Baer a Global Premium Brand?
Following the new appointment Chandrashekara will take on a new senior role within the Bank. Parroni will remain within the Marketing department as Head Global Sponsoring as well as deputy to Rollet. Additionally, Parroni will continue to drive selected key marketing projects with strategic importance for the Bank, in close collaboration with CEO Collardi.
«With her excellent track record and vast experience, I am confident that Florence Rollet will provide the most efficient support in anchoring Julius Baer as a global premium brand,» said Collardi.
Julius Baer has been a prominent global sponsor of the FIA Formula E Championship that uses only electric-powered cars.
