A media, brand and marketing expert will join consulting firm PwC Australia in the newly created role of Chief Creative Officer.
The professional services firm named Russel Howcroft as Chief Creative Officer, Howcroft will also be a key leader in the firm’s new Chief Marketing Officer (CMO) Advisory practice. PwC sees huge growth potential with their CMO Advisory business and will be looking at both strategic acquisitions as well as organic growth.
Howcroft, currently Executive General Manager of Network Ten and a regular of the Australian Broadcasting Company’s (ABC) Gruen program, will take up the role in March 2017.
Driven by Client Demand
PwC’s CMO Advisory business will work across six critical business areas: brand strategy, marketing strategy, market insights, marketing performance analytics, marketing structure and operations and creative solutions.
«Our new CMO Advisory practice has been created in response to client demand for independent, transparent and expert advice relating to all areas of marketing and brand strategy effectiveness,» said Luke Sayers, PwC's Chief Executive.
Sayers expects the new business unit to grow quickly.
