Berkshire Hathaway HomeServices has announced a marketing agreement with Juwai.com to syndicate all of its franchisees’ residential listings to the China-based international property portal.
Berkshire Hathaway HomeServices has inked a marketing agreement with Juwai.com, China’s largest international property portal
which attracts two million Chinese consumers monthly.
The advertising push will make Berkshire Hathaway HomeServices a dominant brand on Juwai.com, which attracts roughly two million visitors monthly.
China Based Buyers Dominate
Berkshire Hathaway HomeServices also launched a banner advertising campaign on Juwai.com to promote its brand, home page and listings to Juwai.com’s audience.
Chinese based buyers have overtaken all nationalities besides Americans as the leading buyers of property in the U.S.
«Our efforts through Juwai.com, and through existing marketing agreements with The Wall Street Journal/Asia and Mansion Global Wechat Channel, make it much easier for Chinese real estate buyers to find and shop our property listings,» said Gino Blefari, CEO of Berkshire Hathaway HomeServices.
Juwai.com and Juwai.com/luxe attract high-net-worth consumers who are ready to buy homes in the U.S. Site traffic comes from more than 400 cities in China and from 165 countries around the world.
