Two Swiss fintech companies have launched a service in Asia designed to give local financial-service operators access to robo advisory.
Additiv and Synpulse in the framework of a cooperation agreement developed a three-step process, which will give companies in Southeast Asia and Greater China access to robo advice. The two companies are based in Zurich.
The service is levelled at retail and affluent clients, the two fintech companies said in a statement.
Change of Strategy in Asian Banking
Banks are finding it increasingly hard to grow in the business with the very rich – the so-called ultra high net worth individuals. They therefore are targeting less wealthy client groups to keep the momentum going.
UBS for instance last year has started reaching out to clients with assets of less than 1 million dollars.
