Bedrock is adding a Zurich office to those in Geneva, London and Monaco. The newest Swiss office will be run by a well-known Swiss private banker who began his career at Pictet in Singapore.

A new office at Stockerstrasse 23 in Zurich is the latest addition to Bedrock, a family office run by former Coutts International boss Alexander Classen which manages $10 billion, the firm said in a statement on Monday.

The Zurich team is tasked with expanding Bedrock's business in Switzerland as well as in international markets such as Europe and the Middle East.

Classen himself, a veteran private banker who ran Coutts International until it was bought by Union Bancaire Privee in 2015, will run the office. The Genevan spent four years in Singapore as Pictet's general manager for Asia until 1999.

He has hired Stefan Muelheim of family office Runa Partners and Konstantin Panoussopoulos of UBS to complement the Zurich office. 

UBS and Family Office Background

Muelheim has more than 30 years experience in asset and wealth management as well as capital markets. He was head of Citigroup in Germany for fixed income, equities and alternative investments from 1998 to 2009, and previously ran Dillon Read in London. Muelheim began his career at Deutsche Bank in 1984. 

Panoussopoulos has more than 20 years under his belt in investment advisory and banking. He has been a managing director at UBS since 2010 and covered ultra-high net worth groups in emerging markets.

Previously, he was managing partner for the private market fund «GoldenEnergy Capital» as well as Chief Executive and vice-chairman of «SouthEastern Energy Capital,» a private equity fund. He began his career as an AT Kearney International management consultant.

Zurich Market

Bedrock was founded in 2004 by Maurice Ephrati, David Joory, Sandy Koifman and Ariel Arazi as one of the first independent investment boutiques.

In Zurich, the firm plans to develop and manage bespoke investment programs across different asset classes, and give clients access to privileged investment opportunities and specialized funds in areas like technology and alternative credit.

Bedrock will also offer institutional- level corporate finance solutions to clients who own businesses. The family office also offers IT solutions through wealth management tech firm BRT such as consolidated reports on assets and liabilities, as well as tailored risk management solutions.