The scion of one of Asia's most notable private banking families is getting in on the cryptocurrency craze.
The founders of Crypto Finance in Switzerland's Crypto Valley including CEO Jan Brzezek and entrepreneurs Tobias Reichmuth and Marc Bernegger said they won Raymond Baer and Pascal Forster as board members.
Baer is by far the bigger name: he spent nine years as chairman of Julius Baer and held roles for the industry lobby as well as for the Swiss stock exchange. Five years ago, he stepped down from his family's bank, which is one of the largest in Asia. He remains honorary chairman as well as a shareholder.
Lending Credibility
At Crypto Fund, Baer is clearly lending his prestigious family name to the flourishing cryptocurrency sector in Switzerland.
«Cryptocurrencies are not a short-term topic. It is important to set standards and to establish absolute integrity and professionalism,» Baer said in a statement.
Alongside Baer, headhunter Forster of search firm Kienbaum is also joining Crypto Finance's board. The firm said it has other «prominent figures» who have invested are helping through advisory and network, without detailing specifics.
