Assaree: «It's Important to Know Your Source»

Anouk Hilti-Zingg and Nathalie Widmer founded a company that sources and sells gold. They came into the finews.tv studio to speak about how they set out to connect sustainable gold producers with investment companies.

Most global gold gets refined in Switzerland, yet little is known about where it comes from and how it is extracted.

Although Assaree’s founders wouldn’t go as far as to say that gold mining is sustainable, their company promotes a form of mining that combines artisanal mining and industrial processing and is less harmful to the environment and communities involved.

Assaree is also aiming to bring a new perspective into the financial industry with products that make a difference: «In order to make an impact, it is important to know your source,» they said.