More than half of family offices in Hong Kong and Singapore are interested in adding exposure to cryptocurrencies, according to a Cerulli study, in a further sign of digital asset demand amongst the ultra-rich.
55 percent of family offices in Hong Kong and Singapore want to increase their exposure to cryptocurrencies over the next two years, according to a recent study by Cerulli.
Crypto demand was strong even in the retail segment, despite the market correction this year, especially amongst investors who were younger and had a higher risk appetite.
Asset Manager Adoption
Concurrently, asset managers are also exploring digital assets with traditional players launching products such as blockchain-themed mutual funds in Korea, Thailand and Singapore.
According to the study, regulatory barriers have been a hurdle preventing the proliferation of crypto funds in the region with bans in markets such as Hong Kong and mainland China.
As for those still pursuing sales of such funds, Cerulli underlined safety and security as key selling points alongside marketing and education focused on how the funds invest in underlying crypto assets due to the greater savviness and discernment of younger investors.
