The investment platform said 2024's geopolitics, and inflation, prompted high-net-worth clients to invest in diversified portfolios. 

StashAway announced on Tuesday that it had managed to more than double the level of investment deposits in 2024.

The investment platform for retail and professional investors said that last year's interest rate cuts had led investors to be increasingly receptive to its diversified, long-term wealth-building strategies.

Diversified Leanings

Despite geopolitical tension and inflationary concerns, high-net-worth and emerging high-net-worth clients of its StashAway Reserve SFC-licenced personalized wealth advisory service «were more likely» to invest in a diversified portfolio in 2024, with more than three-quarters of clients based in Hong Kong holding its core General Investing portfolio, which is optimized for long-term returns and has a diversified geographical and asset class exposure that includes equity, bonds, and gold.

Last year's returns on the General Investing portfolio were up between 2.4-15.7 percent, depending on risk levels.

Cash Heavy

According to the platform, over 40 percent of household wealth in Asia is kept in cash. It is a level that is three times higher in the US and limits «opportunities for wealth creation».

StashAway operates in Singapore, Malaysia, the Middle East and North Africa, Hong Kong, and Thailand. It surpassed US $1 billion in assets in January 2021.