Headquartered in Tokyo, LIXIL Corporation a global leader in housing and building materials, products and services business has announced a global partnership agreement with Japanese tennis player Kei Nishikori.
The term of the sponsorship will be 3 years, beginning in April, 2015 until March, 2018. Through this agreement, LIXIL has acquired the rights to carry out promotional campaigns with Nishikori, and the LIXIL logo will now be visible on the sleeve of his shirts for all international and domestic matches.
Yoshiaki Fujimori, President and CEO of LIXIL Group Corporation and LIXIL Corporation, commented: “I am extremely pleased that we were able to reach a global partnership deal with Kei Nishikori. Kei’s popularity transcends his home country of Japan as he is one of the most respected tennis players in the world.
Nishikori has been steadily climbing the rankings and this year has won the 2015 Memphis Open and reached the final of the Abierto Mexicano Telcel. He is currently ranked World No.4 (as of April 10th 2015)
