The asset management arm of Prudential Financial has hired a vice president of APAC business development for its private alternatives business.

PGIM Private Alternatives has appointed Daniel Greyling as vice president, Asia Pacific business development, according to a statement. In the newly created role, he is responsible for developing and managing PGIM Private Alternatives’ institutional client relationships across APAC, with a focus on Australia and Southeast Asia. Based in Sydney, he reports to Eduard Wehry, head of APAC business development, PGIM Private Alternatives.

Greyling has more than 15 years of experience in investment consulting and institutional sales across public and private markets. He joins from MLC Asset Management, where he was director institutional sales. Prior to that, he spent 12 years at Russell Investments, last as head of institutional sales, Australia and global head of ESG sales. 

New Unit

In September 2023, PGIM announced the formation of PGIM Private Alternatives which brings together the firm’s private alternatives capabilities across private credit, real estate equity and debt, private equity, and agriculture. As of 31 March 2024, it manages $320.5 billion in private alternative strategies. 

«With his strong in-market expertise and proven track record in building institutional relationships, I am confident that Daniel will play an instrumental role in supporting the growth of the business, especially at a time when institutional clients continue to increase their allocations to private alternatives,» commented Wehry.