Singapore-based WRISE has hired a 26-year veteran to lead its mass affluent unit.

WRISE Prestige has appointed Henry Shin as CEO, according to a statement, based in Hong Kong. Shin, a 26-year wealth management veteran, takes over the CEO responsibilities and oversight of day-to-day operations from Jowin Fung who will focus on his current role as vice chairman. They will both report to Stephen Yan, chairman of WRISE Prestige.

«Our strategic focus on expanding our team to better serve the growing mass affluent segment is a cornerstone of our broader mission to build a 360 wealth management ecosystem that caters to the diverse financial aspirations of clients at every stage of their wealth journey,» commented Yan.

«I am confident of Henry’s proven track record to lead WRISE Prestige in meeting the sophisticated needs of a dynamic client base and enabling us to become the leading wealth management partner for the mass affluent segment in the region.»

Newly Launched Business

WRISE Prestige, an affiliated company of WRISE Group, launched earlier this year to target mass affluent clients with a minimum investment threshold of $500,000. It currently houses 180 independent wealth consultants supported by 40 staff in investment and support functions in a Hong Kong office occupying 17,000 square feet of space.

WRISE Prestige delivers wealth management solutions such as family office services, corporate financing, external asset management, multi-asset allocation, alternative fund investment, trust services, global fund setup services, local and overseas property investments as well as investment immigration consultations.