British insurer Prudential has announced the appointment of a chief partnership distribution officer based in Hong Kong.
Prudential has appointed Patrick van Heerde as chief partnership distribution officer, according to a statement, effective November 4. Based in Hong Kong, he reports to Dennis Tan, managing director, strategic business group. In the role, van Heerde will spearhead Prudential’s bancassurance businesses across its 24 markets in Asia and Africa.
Van Heerde has more than 20 years of financial services experience in Asia and Europe, most recently as APAC head of partnerships for HSBC Life. Prior to that, he also worked at AIA and Manulife Asia.
He succeeds Anthony Shaw who has decided to leave Prudential after nearly 20 years to pursue opportunities outside of the insurer.
