An industry veteran and J. Safra Sarasin’s former Asia CEO has joined Geneva-based CBH Compagnie Bancaire Helvétique’s regional unit.
CBH Compagnie Bancaire Helvétique has appointed Enid Yip as the CEO of its subsidiary CBH Asia, according to a statement. Based in Hong Kong, she will focus on enhancing the firm’s client offering and driving business development in line with the group’s long-term strategy for Asia. She will also lead the Asia regional committee.
Yip has over 25 years of wealth management experience in Asia, most recently at LGT. Prior to that, she was Asia CEO and board member at Bank J. Safra Sarasin.
Greatest Asset
«We are delighted to welcome someone of Enid’s caliber to lead CBH Asia. Her extensive experience and strong leadership will be instrumental in furthering our growth in key Asian markets,» said CBH Bank CEO Simon Benhamou.
«Our people are our greatest asset and with Enid’s strong commitment to our core values of entrepreneurship and teamwork, we are confident that she will further strengthen CBH Asia’s success.»
New Deputy CEO
In addition, the Geneva-based private bank has named Patrick Wong, who has overseen the Asia business since 2017, as deputy CEO.
Wong will continue to manage the bank’s operations, regulatory and compliance, and IT functions.
New Leadership
Yip joins CBH amid ongoing leadership changes. In October, CBH appointed Benhamou as CEO as well as Alfonso Liparulo as head of private banking, after working at Genevan rival Pictet for over a decade.
Family-Owned Swiss Banking Group
Founded in 1975, CBH Compagnie Bancaire Helvétique is a family-owned Swiss banking group with close to 309 professionals in 10 locations worldwide. It provides wealth management services to private and institutional clients alongside several complementary business lines. As of 31 December 2023, it had client assets totaling 14.3 billion Swiss francs ($16.5 billion).
