With substantial and growing business across the Asian region Swiss private bank Julius Baer have utilised the creative talents of a celebrated Hollywood filmmaker to help them raise their profile and branding image. The bank is celebrating its 125 anniversary this year and has also branched out into sponsorship of the FIA Formula E championship.
Marc Foster whose stable of work includes the movies Quantum of Solace and World War Z has created a short but memorable ad.
The campaign, which has been developed by the German communication agency ‘Zum goldenen Hirschen Köln’, was launched at the end of last year in Switzerland and is set to run in Europe, here in Asia and the Middle East.
You can see it here.
