Standard Chartered Bank has launched extensive multi-channel communications to its 86,000 employees and millions of clients to spread the word about the Global Goals for Sustainable Development.
Standard Chartered will be activating the campaign by utilising its branch network, online banking platforms, ATMs, paid media channels and social media channels to reach employees and clients across the world. A specially designed microsite will take the campaign from awareness to engagement, encouraging staff and clients to vote for the Goal which matters to them most.
The Bank leveraged its sponsorship of Liverpool Football Club to reach an even greater audience. Liverpool FC swapped the Standard Chartered logo on their shirts for the Global Goals logo for the match last Saturday against Aston Villa FC.
The Bank will also be challenging staff to undertake additional volunteering to support community investment programmes. Bank employees have already been supporting the Radio Everyone recordings and creating their own dance videos to celebrate the Goals.
Liverpool FC players have been supporting Project Everyone by participating in Radio Everyone recordings and the World’s Largest Lesson, and filming their own Dizzy Goals. The Club also welcomed Mekfah, a boy from the inner-city slums of Bangkok, who was given the opportunity to attend a match in Kuala Lumpur and lead the players out onto the pitch as team mascot. His visit was captured in a powerful film which explores how the Global Goals will tackle inequality and poverty.
Sir John Peace, Chairman of Standard Chartered plc, said, “As a Bank, we often talk about the importance of being Here for good. This is not just a brand promise, it is an ethos that we try to live by every day. When we were presented with the opportunity to leverage our global network and our partnership with Liverpool Football Club to make sure that everyone knows about the Global Goals, we recognised this as an incredible opportunity to drive real change and improve the lives of people across the world. We are proud to support this campaign.”
