Aviva Asia have announced the appointment of Ms. Wynthia Goh as Digital Director, Aviva Asia, with immediate effect. This is a newly created role reflecting Aviva’s strategy to strengthen its expertise in online customer engagement and rapidly expand its digital offering.
Wynthia Goh will apply her deep expertise to enhance Aviva’s current digital propositions and to develop a whole new suite of online initiatives. Specifically, this will entail the better use of data and new technologies to make Aviva’s interactions with its customers and distributors faster and simpler, and to enhance customer experience significantly.
Goh is a digital native, having spent her career working at companies such as Nokia, eBay and Avaya. She joins Aviva from SAP Asia Pacific & Japan where she served as the Director of Digital and Social. During her time at SAP, she developed targeted digital marketing programmes and built up regional capabilities for strategy development and execution support, and was also a digital ambassador who drove digital innovation, experimentation and the piloting of new digital initiatives.
Chris Wei, Executive Chairman of Aviva Asia and Global Chairman of Aviva Digital said, “We are delighted to welcome Wynthia to Aviva Asia. With her outstanding track record and past achievements, she will make an important contribution to our team, as we build our digital expertise in the region. Based in Singapore, Wynthia is well-positioned to anchor Aviva Asia’s pioneering Digital Garage, which is a key step in building lasting relationships with the region’s FinTech community, start-ups and other partners. She will also focus on how we export innovation that comes out of the Digital Garage to our other key markets across Asia.”
