PropertyGuru Group, Asia's leading online property portal group, has announced that it has acquired RumahDijual.com, one of Indonesia's leading property websites, for an undisclosed amount.
This comes on the back of its latest acquisition of leading new project marketing solution, ePropertyTrack, in July, following a S$175 million investment from a strategic consortium of three investors including Emtek Group – Indonesia’s largest media group – in June.
Founded by Indonesian Yohanes Aristianto, RumahDijual literally means “house for sale.” The acquisition of RumahDijual.com, coupled with PropertyGuru’s Rumah.com site, has cemented the Group’s market leadership in the country. It means that 43% of all time spent on property portals in Indonesia is now spent with PropertyGuru, almost double that of its closest competitor.
Steve Melhuish, CEO and Co-Founder of PropertyGuru, said, "Indonesia is strategically important for PropertyGuru because it is the largest, and one of the fastest growing, property and digital markets in Southeast Asia. Together with our local partner, Emtek, we have earmarked tens of millions of dollars in the coming years to bring further innovations to the Indonesian market, to help solidify our market leadership. This latest acquisition is a further testament to our long-term commitment to the Indonesian property market. We bring market transparency with an unrivaled volume and diversity of choices, relevant and reliable information, and innovative search experience to home seekers, helping them to make more confident property decisions. And to our trade customers we bring a comprehensive suite of sales and marketing services, on top of increased leads, due to wider reach.”
Indonesia has the largest population in the Southeast Asian region with approximately 256 million people and growing by another 2.4 million people (working age population) per annum. Its GDP is currently growing at 5% per annum (2014 estimates), with 53.7% of its total population considered urbanised.
