Swiss bank UBS invests in a Silicon-Valley-based Fintech company called SigFig to create a global Joint Advisor Technology Research and Innovation Lab.
UBS Wealth Management Americas (WMA), and SigFig, an independent San-Francisco-based wealth management technology company, announced Monday that they have agreed to form a strategic alliance to develop financial technology for UBS WMA, its financial advisors and their clients.
As part of this strategic alliance, SigFig will create and customize digital tools and services for UBS WMA's 7,000 advisors that will complement their expertise and enhance their clients’ digital experience.
Complete Range of Clients Needs
This best-in-class digital platform will improve the ability of UBS advisors to efficiently provide advice on assets held at UBS and other institutions, a critical factor in providing truly personalized financial advice across the complete range of client needs.
To further strengthen this alliance, UBS WMA has also made an equity investment in SigFig – underscoring UBS WMA's long-term confidence in SigFig's platform, innovative technological capabilities, and management.
A Lab as a Forum
Additionally, UBS and SigFig will create a joint Advisor Technology Research and Innovation Lab, where the companies will continually collaborate on new wealth management technology tools.
The companies envision the lab as a forum where UBS financial advisors, product experts and technologists can join with SigFig’s experts in digital technologies and design to develop leading technology capabilities for UBS WMA and its clients.
How Clients Live Their Lives Today
«This alliance will strengthen our advisors’ ability to provide outstanding client experiences and outcomes by combining our expertise in relationships and personalized advice with SigFig's skills in technology, data science, design, and development,» said Tom Naratil, (pictured above) President of UBS Americas.
«It is vital for our industry to innovate and provide advisors with advanced technology that enables service, advice and access aligned with how clients live their lives today,», said Naratil.
