Transamerica Life has announced the appointment of a regional Chief Commercial Officer.

Goodall 505Mike Goodall will be responsible for sales, distribution, and marketing functions across the branch offices in Hong Kong and Singapore. Transamerica Life, is one of Asia’s high net worth life insurance providers.

In the new role he will report to Marc Russell Lieberman, President and CEO of Transamerica Life Bermuda, and will be a member of the Transamerica Life Bermuda Management Team.

Prior to joining Transamerica Life Bermuda, Goodall served as Head of Insurance at Citibank Australia, where he was responsible for managing Citibank’s life, credit and P&C insurance business.

Wealth of Experience

He was previously Chief Distribution Officer at MetLife Australia, following his role as Regional Head of Bank Distribution in Asia. He has also held regional executive roles at Sun Life and Standard Chartered Bank.

«As an industry veteran with 30 years under his belt in Asia and Australia, Mike Goodall brings a wealth of experience in bancassurance, distribution operations and strategic business development,» said Lieberman.