Credit Suisse marked the first anniversary of the launch of wealth management in Thailand with the roll out of its Digital wealth management platform for Thai clients.
Thailand is the third location in Asia Pacific where the bank is launching its award-winning digital platform which places the bank at the forefront of providing digital wealth management services to its current and next generation of clients, while creating a new multi-channel service delivery model, the bank said on Tuesday.
The new digital wealth management platform, accessed through the Credit Suisse Private Banking Asia Pacific app, empowers the bank’s wealth management clients with round-the-clock access to comprehensive information about their accounts, market insights and intelligence relevant to their portfolio, while supporting them with trading tools that enable them to respond to moving markets across more than 30 bourses around the world.
Significant Gains in Efficiency
Credit Suisse clients can access the digital wealth management platform on their iPad, iPhone, web browsers, and devices operating on Google Android.
This multi-channel service delivery model, combining the new digital channel and traditional client relationship coverage, will bring significant gains in efficiency and higher value-added productivity, and most important of all, allow Credit Suisse to better serve clients and cultivate deeper client relationships.
One of the Fastest Growing Markets
«Thailand is the third rollout location in Asia of our Credit Suisse Private Banking Asia Pacific app, following Singapore and Hong Kong. Thailand is one of the fastest growing markets for our regional wealth management business as well as for consumer adoption of digital financial services solutions,» Benjamin Cavalli, Credit Suisse’s Head of Private Banking Southeast Asia, said at the launch in Bangkok.
«Digital technology is rapidly changing the way people use financial services. They are increasingly using digital channels to contact their banks, execute trades and purchase financial products. As a leading global wealth manager, Credit Suisse is making significant investments in digital technology to capture this opportunity and deepen the relationship with our current and next generation of clients,» Cavalli added.
