The Boutique platform provider Hub24 has reached $5 billion in funds under administration, largely driven by flows from financial advisers.

HUB24 managing director, Andrew Alcock said the firm was well positioned to continue its growth and said the platform would look to deliver to client expectations including heightened control, flexibility and transparency.

In recent months the firm has been adding experienced professionals across its business areas.

The former Ord Minnett head of platform, product and sales, George Deva joined the firm to focus on expanding the Hub24 product suite and increasing the firm’s focus on stockbroking and private wealth management.

Deva held several roles with Ord Minnet over a 12 year period and previously held four senior roles with State Street Australia between 1997 and 2004.