Saxo Markets and Quantifeed partner to launch a platform-based solution aimed to boost operational efficiency by tenfold and free up time to focus on client-focused activities.
The two firms signed a memorandum of understanding with the intention to launch the joint solution in the first quarter of 2020. The platform, built on Saxo’s OpenAPI, will include three core functions: portfolio and account management; actionable investment-related notices; and «interactive investment journey», a tool that enables advisors to deliver personalized digital experience for clients.
«From our conversations with financial advisers and wealth managers, there is a strong desire to overcome barriers to go digital and get to scale quickly, but many are bogged down by high costs and a multitude of disconnected systems,» said Adam Reynolds, APAC CEO at Saxo Markets. «There is a real, and ever more urgent, need in the market for advisers to reinvent themselves and their business model to stay relevant.»
Deliverables
In addition to access to a sizeable range of ETFs, funds, stocks and bonds, the solution aims to increase operational efficiency by tenfold and reduce paperwork-related time spent onboarding new clients by 70 percent.
«[The solution] will also arm advisers with powerful tools to deliver in-depth and personalized investment advice to customers more quickly and effectively,» said John Robson, chief commercial officer at Quantifeed. «The more efficiency gained from this technology, the more time advisers will have to build meaningful relationships with current and new clients.»
