The private banking unit of Standard Chartered has rolled out a new campaign to target ultra-rich clients worldwide.
Standard Chartered Global Private Bank has launched a new brand advertising campaign to target ultra-high net worth (UHNW) individuals, according to a statement. The campaign will include a series of ads across international and regional media in Asia and the Middle East via multiple print and digital channels.
«This campaign is precisely aimed at demonstrating the bespoke capabilities we offer to support ultra high-net-worth individuals in managing, protecting and preserving their life’s work,» said Raymond Ang, global head, private bank and affluent clients, and head, wealth and retail banking for Greater China and North Asia.
«Where Your Life’s Work Lives»
The campaign is based on the tagline, «Where Your Life’s Work Lives», which Standard Chartered calls a «tangible expression» of the bank’s proposition including its global network, one-bank advantage, deep expertise and bespoke UHNW capabilities.
This follows the recent launch of another campaign aimed at both UHNW and affluent clients. These are part of broader efforts to meet the announced target of attracting $200 billion in affluent net new money by 2029 and achieving a double-digit compound annual growth rate in wealth solutions income.
