Hong-Kong based Raffled Family Office will become the football club's regional partner in Asia under a three-year deal inked this week.
Under the partnership, the two sides will collaborate on a range of branding and marketing initiatives, and the Italian club's first team will return to Asia, following visits to Singapore for friendly games in 2014 and 2019.
At a media briefing earlier this week, RFO founder and CEO Chi Man Kwan said there will also be opportunities for its ultra-high-net-worth clients, business partners and employees to catch Champions League games involving the Italian champions and meet its stars.
Juventus opened its APAC marketing office in 2019, and like Raffles, has expressed a desire to grow its reach in Greater China.
Common Values
«Both our Club and Raffles Family Office share a solid synergy in our embracing and nurturing family legacy and heritage. We believe this partnership will undoubtedly support both brands’ aims to expand their horizons in Asia,» Giorgio Ricci, chief revenue officer of Juventus, said in an announcement.
Founded in Hong Kong in 2016, Raffles Family Office currently has a 72-strong team across Hong Kong, Singapore, Taipei and Shanghai.
Juventus begins its defense of the Serie A title on Sunday with a visit from Sampdoria.
