Avaloq's co-founder has ventured into the world of motorsport through his company, Racing Unleashed. In collaboration with Bürgenstock Resort Lake Lucerne, he has introduced a sim racing pop-up lounge that seamlessly combines state-of-the-art technology with a luxurious setting, as reported by finews.asia exclusively.
Francisco Fernandez, known for founding the banking software company Avaloq, is expanding into the motorsport industry. His firm, Racing Unleashed, has launched a sim racing pop-up lounge at the prestigious Bürgenstock Resort Lake Lucerne, running until March 30, 2025.
The initiative features advanced racing simulators within the luxurious setting of the Bürgenstock Resort. According to Fernandez, «At Racing Unleashed, we believe in making motorsport accessible to everyone, everywhere.»
The pop-up lounge, he emphasized, combines cutting-edge technology with the elegance of the resort to offer a unique experience for racing enthusiasts and casual visitors alike.
Bürgenstock Hotlap Challenge
Racing Unleashed Lounge at the Bürgenstock Resort (Image: BS)
Chris K. Franzen, Managing Director of the Bürgenstock Resort, added: «The Bürgenstock Resort has always been a place where imagination meets reality. Together with Racing Unleashed, we’re setting a new standard for immersive, high-end entertainment.»
Visitors can participate in the Bürgenstock Hotlap Challenge, with prizes including an overnight stay at the Alpine Spa. Sessions are available for booking online, offering options for practice, multiplayer races, and customizable event formats.
Challenges Beyond Avaloq
Before venturing into motorsport, Fernandez made his name as the founder of Avaloq in 1985, developing it into a leading global player in banking software. However, some of his ventures post-Avaloq have faced challenges, on which he commented last year in an interview with finews.com.
His focus now appears to be on consolidating Racing Unleashed as a leader in sim racing, merging advanced technology with high-end entertainment. Racing Unleashed’s state-of-the-art simulators provide a realistic and engaging motorsport experience.
Growing Lounge Presence
With a mission to make motorsport accessible, the company has established a growing presence through lounges in Switzerland and Spain.
